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Business Acumen Videos

Learn more about what business acumen training can do for your company with our video series. To check out our entire video catalog, follow us on YouTube or LinkedIn.

Why Sales Professionals Need Business Acumen?
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Why Sales Professionals Need Business Acumen?

Before we jump into the impact business acumen has on sales, let’s define it. Business acumen is the keenness and quickness in understanding and dealing with business risks or opportunities in a manner that is likely to result in a good outcome. Put another way, it’s your ability to optimize financial performance by understanding how all of the individual pieces within an organization work together. For sales teams, to achieve your goals it’s essential to realize that a company and partner’s success are connected. So to be the best partner, it’s essential to have a good understanding of not only your own company’s financial drivers but also have a complete understanding of your customers as well. You need to be able to see the opportunities not only from the perspective of your own company but also from the viewpoint of your customers. With this knowledge, you will be better equipped to develop ideas for your customers with a complete understanding of their struggles or pain points, making it more likely that your customer will agree to move forward with your proposal. During our Building Business Acumen for Sales course, we’ll help you to better understand the five business drivers, achieve alignment with key corporate stakeholders, understand how to present ideas to improve investment, and then how to package those ideas and projected financial outcomes into impactful business cases. By actively participating in this course, you’ll become more proficient in identifying, analyzing, creating, and presenting big growth opportunities to your customers. ✅ Learn more about what business acumen training can do for your sales team at https://www.acumenlearning.com/sales-training ✅ Get more information on Acumen Learning https://www.acumenlearning.com/ ✅ Subscribe to our YouTube channel for more business acumen tips and tricks #businessacumen #businessstrategy #salesstrategy #salestraining #learninganddevelopment #sales
Online Business Acumen Training
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Online Business Acumen Training

Business acumen isn’t just about the financial make-up of companies, it’s about understanding the role you play in your business’s success. Where do you fit into your company’s money-making strategy — and how can you take your career to a higher level by becoming a business leader? Hi, I’m Kevin Cope, and I’ve converted my New York Times bestselling book "Seeing the Big Picture" into an online course accessible to everyone. In this course, you’ll learn the fundamental drivers at the foundation of all companies, and gain skills and vocabulary to not just speak, but think like a CEO. We’ll take you through a two-part course that will first build your foundation with the 5 Business Drivers, and then teach you how to use financial statements so you can discover the trajectory of any company — and receive professional credits on completion. You’ll receive tools and resources you can continually use throughout your career, like the Executive Alignment tool, Quarterly Earnings Call workbook, Action Plan, and more. You’ll also get twelve lessons so you can take your team through a year’s worth of case study activities to expand their business acumen. And finally, you’ll have access to a catalog of earnings call labs where one of our senior financial consultants will teach you how to listen to earnings calls by breaking down Fortune 500 companies’ numbers. Business acumen training is for everyone. Whether you’re a job seeker, entrepreneur, professional, or looking for a customized version of the course for your team, it’s never a bad time to further your career. Today’s the day — get year-long access to SeeingTheBigPicture.com and take charge of your career. I’ll see you in the course. ✅ Visit https://www.seeingthebigpicture.com/ to get access to the online course! (Oh, and we offer discounts for military personnel + their family members, veterans, and students.) ✅ For a copy of "Seeing the Big Picture" visit https://www.amazon.com/Seeing-Big-Picture-Business-Credibility/dp/1608322467 ✅ To learn more about us and our online training programs visit https://www.acumenlearning.com/ #businessacumen #businessstrategy #financialacumen #financialstrategy #learninganddevelopment #HR #leadershipdevelopment #training #onlinetraining
Getting Hired With Business Acumen
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Getting Hired With Business Acumen

If you're looking to get a job and to exude business acumen in your interview, you'll want to know how the company generates money. What products does it have? What customers does it sell to? Where does it operate? Is it growing or not? How profitable is the company? You'll want to know all those things before you go into the interview to then be able to connect the role that you're interviewing for and how that will ultimately contribute to the company's success in the future. They're not just hiring you just to do the job — although that's going to be important. They’re hiring you to link your job and contribute to the company's success moving forward. Being able to make that linkage point in the interviews on how this role fits to the fundamental direction of the company and its financial performance gives you a much higher likelihood to be hired. They don't just see you as a functional person who understand the functional domain well, but as a part of the bigger picture of the organization’s success. Go to their investor relations website and get a feel for what are the latest messages, latest trends, strategies, and what the company is communicating broadly. You'll also want to understand what its top financial metrics are that they look at to measure success. You'll want to be able to understand not only where the company is now in its performance, but where it's trying to go. As you understand more on where the company is going, you can better position your role and your skills — and then better contribute to the future trends of the company. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #hired #lookingforwork #interview
Why Business Acumen is Essential for IT Teams
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Why Business Acumen is Essential for IT Teams

I’m sure your CIOs and IT leaders are some of the best when it comes to technical know-how but that’s no longer enough if you want to optimize your team in creating growth. Now is the time to optimize IT operational efficiency to drive business value and strategic agility. Hi, I’m Jeff Cope, a Senior Financial Consultant at Acumen Learning, and I’ve had the opportunity to train some of the top technology companies business acumen. When you think IT, you think optimization and performance, but there’s a missed opportunity if companies don’t leverage the talent of their employees in improving the vision, strategy, and action of IT in business outcomes. Imagine what you could accomplish if your teams understood how they fit into the overall strategy of your business. Your IT teams aren’t just support. They’re a critical component — and really backbone — of your company’s success. Why shouldn’t they also be intimately familiar with its big picture? And leveraged in shifting your company towards its goals? With business acumen, your team will better understand how to speak the language of business, allowing them to see how their decisions and ideas will impact the entire company. Not only will this training impact their decision making ability, but it will also allow them to be more effective at presenting meaningful ideas and opportunities at the leadership level. And who doesn’t need more of that in their company?
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