Over 75,000 copies sold!
A clear, insightful springboard to understanding business.
Format: Kindle Edition | Verified Purchase
This book has provided an excellent basis for learning the principles of accounting and finance. It is the best place to start. In fact, learning from other sources just makes me appreciate this exceptionally clear book even more.
Should be required reading for anyone in business
The book makes the argument that there are too many “in” business who don’t “get” business. This book gives a good review of business - and even those who think they know business ought to read it.
A Must Read For All “Entry Level” Business Profesionals
Format: Hardcover | Verified Purchase
If you are serious about understanding the bigger picture in an attempt to excel in your career........this is a must read. Easy to follow. Grab a highlighter and get reading. Explains at a high level, but provides enough detail if you want to spend some time diving deeper.
Many of us (myself included!) work hard to equip leaders and employees with the essentials for business vitality – no one has done so with more fidelity, clarity, and precision than Kevin Cope.
Joseph Grenny, New York Times bestselling author
If you’re interested in speaking the language of business more fluently, this book is your dictionary.
Stedman Graham, bestselling author, educator & entrepreneur
Cope’s book will help all employees of an organization understand the essence of how business works, plain and simple. It’s refreshing and insightful, without the typical technical jargon.
Doug Conant, former chairman and CEO, the Campbell Soup Company
Cope has discovered a drop-dead simple way of getting to the crux of business. His five-drivers model is at the core of how my team and I think – and perform!
Karen Kocher, chief learning officer, Cigna
We teach Cope’s five business drivers to our leaders, regardless of the department they work for, to build the business acumen they need to improve our company’s financial strength. Seeing the Big Picture introduces these drivers and unveils a framework for thinking about business that will bring clarity to anyone looking to make difference in their company’s financial performance.
John Roiko, vice president, finance, National Instruments