By Cara Caldwell

Acumen Learning President Ben Cook to give keynote address at MAPS 2018 conference


November 28, 2017 | Categories: News & Press Releases

Acumen Learning is proud to announce that Ben Cook, MBA, Acumen Learning President, will present the keynote address at the Medical Affairs Professional Society's (MAPS) 2018 annual meeting in Miami on February 25-27. 

Cook will share his insights and vision about how CEOs think about their businesses, and why business acumen is a game changer for medical affairs professionals to see their role in driving company success. His keynote entitled 'Medical Affairs and Business: Winning Across the Spectrum of Business' will teach attendees a new way of thinking about their businesses, add new tools to the toolbox, and enhance their ability to meet the needs of their most important stakeholders- their patients. 

Now more than ever, patients want to know the value of their healthcare decisions- not only positive treatment and outcomes, but also cost of care and economic value. With the growing trend toward value-driven healthcare, medical affairs professionals must be as familiar with the financial side of their business as they are with the science behind their products. Whether they're field-based or office-based, a business acumen foundation gives these individuals a solid understanding of the big picture of how their company makes and uses its money, and how the different moving parts of the company come together to impact the bottom line. This knowledge equips medical affairs professionals to break down departmental silos and become more effective in their work with colleagues and execution of business strategies. This results in unrealized efficiencies and increased service that lead to profitable and sustainable growth.

About Ben Cook

Ben Cook is president of Acumen Learning and is partner with the company’s chief executive officer Kevin Cope (author of ‘Seeing the Big Picture.’). He is responsible for driving customer focus and intellectual rigor into all aspects of Acumen Learning's business. In this capacity, Ben serves as a master trainer and works with Acumen Learning's leadership team and senior consultants to develop and deliver customized training programs that increase customer retention, value delivered, satisfaction, and loyalty. 

Cook has been with Acumen Learning since 2006. His work includes training and coaching is primarily focused on the healthcare industry and large multinational healthcare players.  But he also works with the following companies: AT&T, AutoZone, Baxter International, Boeing, BP, Cigna, DuPont, General Electric, The Home Depot, Hewlett-Packard, Humana, J&J, KPMG, Mattel, Medtronic, Merck, Nestle, Nissan, Novartis, Philips, Roche/Genentech, and Verizon. Prior to joining Acumen Learning, he held positions at Dell. There he had responsibilities for manufacturing and global service brand management. Prior to joining Dell, Ben had product line finance responsibilities at Proctor and Gamble.

Cook received his MBA from Brigham Young University. It was at that same institution where he earned his BA in English literature and teaching on a college football scholarship. He resides in Lindon, Utah, and loves spending time with his wife and four children.  In his free time, he enjoys water skiing, snowboarding, reading, and traveling. 

About Acumen Learning

Founded in 2002, Acumen Learning's highly customized business acumen and sales training programs have helped organizations develop employees who are more engaged, efficient, and effective in their work. To further support its mission, Acumen Learning published, Seeing the Big Picture – Business Acumen to Build Your Credibility, Career, and Company, in 2012 which quickly became a #1 Wall Street Journal and a New York Times bestseller. More than 15 years later, Acumen Learning has been trusted by more than 200 organizations on six continents to help employees understand how their company makes money, and to take real steps towards improving that process. 

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